20 Digital Marketing Tips for Your Home-Based Business

home business

Running a home-based business becomes even more joyful when you make the effort to market it online using the right channels. Here are 20 tips to help you get started with promoting your venture online.

 

  1. Create a simple business website using free or inexpensive templates and themes available online. You don’t need to be an expert in web development to build a simple website, so go for it and take professional help when you’re ready to take it to the next level.
  2. Integrate a blog into your site and use it to post announcements, promotions, how-to articles, tips, testimonials, experiences and so forth.
  3. Use relevant keywords throughout your website to enable search engines to find it when users type those search words.
  4. Use search engine optimization (SEO) to improve your website’s ranking on Google and other search engines. SEO is a specialized internet marketing tool—you can learn the basics online, but for running an advanced and effective SEO campaign, you may need to hire a digital expert.
  5. If you’re not keen to spend heavily at this point, consider hiring a freelancer to create an affordable yet effective SEO strategy for you.
  6. If you have a list of email addresses of present and past clients, use email marketing to inform your customers about promotions, events, product/service updates and limited-period deals.
  7. Start collecting contact details of visitors to your website. Offer a discount or free gift in return.
  8. Use the good old press release to get the word out regarding your new business.
  9. Make business pages on social media platforms such as Facebook, Instagram, Twitter and Pinterest.
  10. To keep your audience interested, make it a habit to post engaging, relevant and useful content on your social media accounts.
  11. Use social media marketing (for instance, Facebook advertising) to reach out to your target market.
  12. Create a professional profile on LinkedIn and other local professional networks to enable B2B clients, investors and others to reach you.
  13. Boost your email database through credible email lists.
  14. Create a profile in relevant local online business directories.
  15. Write guest posts on influential websites in your niche to spread word about your business and establish yourself as a knowledgeable expert in your field.
  16. If marketing your newly found business on your own sounds too overwhelming, hire a local digital agency for the job.
  17. Focus on a building digital campaign to gain genuine leads and measurable results and create a strong online presence. The full-service digital agency https://digitrio.com.sg offers tailor-made SEO and digital marketing plans for local business owners looking to expand their reach and increase their revenues.
  18. Use a link-building service to create a network of authentic content that links back to your website.
  19. Use PPC (pay-per-click) advertising by Google to bring your business to the top of search results via paid ads.
  20. As your business grows, upgrade your website to improve user experience.

 

 

 

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