Let’s assume that you have a successful business but no website. Nowadays, if you don’t have a website, social media accounts, and an online marketing strategy to compete with your competitors, you’re risking a lot. That’s the reason why you should invest in a proper website from the very start of your business. This is a way to help your clients and customers reach you, as well as increase your exposure. Also, website costs are very low compared to traditional marketing and it gives you the possibility to reach a wider audience.
So, if you’re new in the digital world and don’t like to invest in some expensive website builders, we’ll walk you through the process of creating a website on your own. All you have to do is put some time and effort into the process, and the results will be as you’d like exactly.
1. Choosing a Website Platform
The first choice that you’ll have to make when it comes to building your own website is the platform where you’ll create your site. There are many website builders, and some of the most popular are WordPress, Drupal, Joomla, Launchrock, Wix, etc. You can either choose a platform or build your website from scratch. That being said, to build your website from scratch, you should be a high-end developer. This is the only way your website will look professional. That’s why if you’re a beginner, it’s best to choose the most commonly used website builder: WordPress. WordPress is free and it’s very easy to use, making it the ideal choice for those who are just starting out.
2. Pick Out a Web Host and Register a Domain Name
For your website to be available on the Internet, you need to choose a web hosting provider to rent you a space on the server. This way, your customers can find your website whenever they type in the domain name into the web browser. The domain name is your website’s name and, when typed in, it will lead users to your site.
There are many web hosting companies that offer affordable services along with some of the most important features such as email, an SSL certificate, a greater amount of bandwidth and disk space, etc. You should choose one that meets your needs.
When picking out a domain name for your website, you should first check whether the domain you prefer is available by using this free Instant Domain Name Search tool by Domain Name Sanity. If the domain name you want to choose is unavailable, then you’ll be given several options that are going to be similar to the domain you wanted in the first place. After you make up your mind, you can head on to setting up your website.
3. Set Up Your Website
To set up your website, you should go into the account provided by your hosting provider and click on the “1-click-install” option available in the Control Panel. You can also do the set up manually, but keep in mind that most web hosting providers offer 1-click-install options, and that should be your primary choice.
4. Design & Content
Choosing a theme and template for your website is part of the design process, and this is when the fun begins. You can pick and choose from the many free themes WordPress offers, or buy some from ThemeForest. The prices for the themes in this library start from $2 and they have 46,500 WordPress themes you can choose from. You can also add visuals and play with some stock photos, different types of fonts, and similar assets.
Now that you have the design aspect covered, it’s time to add some content to your website. For your website to be successful, make sure you add quality content to it. Keep in mind to make your content SEO and human-friendly. You can do this by installing the plugin Yoast SEO for WordPress. This plugin is highly recommended to help you out in editing your title tags, meta descriptions, and the like.
All in all, we tried to cover the four essential steps that have to be completed just so you can build your own website. So, instead of throwing tons of money on website builders or hiring developers to build your site from scratch, you can save money and do it by yourself. Nowadays, there are many platforms that offer their free website-building services. The web host you choose should be of excellent quality, and comes with essential features. Your domain name should be authentic and unique, presenting your brand, vision, and goals.
After these decisions where you’d have to pick and choose a platform, web host, and domain name, you should do a 1-click-install of your platform through your hosting provider, set up your site, and make it visually appealing and compelling through design and original content.