Business is all about branding these days, whether you are a fashion brand or a sports brand. A branding approach makes you recognizable so that fans and customers can connect and relate with you. When it comes to the branding of your business, you always need a winning mix of strategies.
While you can invest in conventional advertising, online marketing and social media branding, something unconventional like a mascot can add a winning advantage to your campaign. Essentially, a mascot is a symbolic fictional representative that replicates your business or sports team. There are various ways you can use it for connecting with the audience. Let us see how a mascot can elevate your business.
They give your brand a personality
The business landscape is highly competitive today and standing apart is a bigger challenge than you imagine. You really need to give your brand a personality that the target audience can recognize. Having your own mascot gives your brand the personality it needs. It is like a face that you can display everywhere, on your logo, website and even as a person dressed in a mascot costume for an event. Once your brand has a face, the audience can connect with it physically and emotionally.
They make your business stand out
Whether you have a business brand or a sports team, you need to stand out on events. After all, you cannot expect to be visible through a representative dressed like anyone else. A mascot, on the other hand, looks different and is something that the audience cannot miss. You will probably have people walking up to the mascot and interacting with it.
They give you a strong social media presence
While physical presence matters for brands and sports teams, it is impossible to overlook the social media presence as well. Investing in a Mascot design is a smart marketing idea for businesses as it covers both the marketing channels. You can have someone dressed in a mascot costume at live events and showcase it as an image on your social media pages too. What’s more, a logo on your website and product packaging gives an added advantage in terms of a consistent branding experience.
They engage and entertain
The best thing about mascots is that they have a human element, which makes them more relatable for the audience. They are capable of engaging your audience through social media as interacting with them is apparently more human. At the same time, mascots entertain in real life because they can engage with the crowd. What’s more, people love connecting with them physically for taking pictures and even getting a hug. You can expect children coming over for just shaking hands.
Considering these facts about mascot marketing, this one emerges as an effective strategy. Public-facing brands and sports teams, in particular, can get immense advantage by having unique mascots that define their image. After all, people always prioritize connections with a person rather than a brand. This is exactly what a mascot can do for your business because it gives the brand a persona.