Video marketing is emerging as an integral part of businesses. Due to the self-explanatory audiovisual nature of videos, they are perfectly suited for audiences of any age group and provide a high level of customer education.
Statistics estimate that by 2022, almost 83% of all the promotional content created would be videos.
In fact, videos are already taking up a huge portion of the marketing budgets of many major brands and they are actively looking for innovative ways to leverage video marketing for their benefits.
If you are a brand or business looking for ways to do video marketing and how it can benefit your business, this post will definitely help you out.
We have noted a few factors that can compel you to start video marketing and reap its enormous benefits.
Why Should You Invest In Video Marketing?
Whether you are a big business or a small business, these reasons will definitely help you in getting the ball rolling and building an impactful video presence.
1. Videos help in building trust
Videos generate more audience trust than virtually any other form of media.
Statistics suggest that around 79% of customers rely on videos before making a purchase and deem videos as one of the most genuine product showcasing mediums.
Videos also draw a higher level of customer attention and are highly engaging to watch. If you send out a product review in textual format, it may not reach an enormous number of audiences.
But, the self-explanatory nature of videos makes them effortless to watch and can prove to be an indispensable medium to connect with your audience.
Moreover, video content helps you stand out from the crowd and convey the message effectively.
You can put out a compelling pitch that has the power to persuade your audience to take action which can drive the sales for your business.
2. Connect effectively with your audience
Since videos are a visual medium, they instill a sense of relationship within the viewer.
When they see a person talking about a product on the screen, they instantly associate themselves with the speaker and connect with them on a deeper level.
This is highly in contrast to textual forms of media and helps in building long and meaningful relationships.
Videos invoke emotions that can never be replicated with textual or any other media format. Since people can look at the person speaking in the video, they trust the brand or business even more.
Videos are highly effective in product demonstrations and their ability to explain various aspects of a product to your audience is virtually unparalleled.
When you leverage videos, you not only instill trust, but you draw your viewers to a call to action.
If you are a brand and looking to establish your video presence from scratch, it’s essential that you follow a consistent video theme throughout the digital space.
A guide on ways to use pastel color for videos can prove to be very effective in ensuring a consistent color scheme throughout your creations.
This makes your videos stand out and instantly recognizable throughout the digital space by your viewers.
3. Videos enable higher customer engagement
Statistics suggest that videos generate about 1200% more engagement when compared to text and images combined.
Branded video content views are at an all-time high with Facebook reporting a 257% increase and YouTube reporting a 99% increase.
Another statistic by the Content Marketing Institute concludes that users are 10 times more likely to engage with a video by commenting, sharing, or liking on social media.
These metrics alone prove the pivotal role that videos play in your marketing strategies.
Even if the customer is not in the mood to purchase your product or services, videos can get them engaged as well.
Since well-crafted videos are a treat to watch, viewers enjoy watching them and learning a thing or two in the process.
Explainer videos too generate an enormous level of customer engagement.
They generate a high level of understanding for your products and can help you in lowering the amount of customer support emails or calls that you receive per day.
4. Videos enable a higher conversion rate and sales
Videos have been proven to boost conversion rates and drive sales for brands. Although the text is an integral part of any website, videos just make the website highly appealing to visitors.
They drastically enhance your website’s retention rate and can make the user linger for longer on your websites.
This increased retention time can lead to higher conversion and customers are about twice as likely to complete the purchase after watching your product or service in action.
Another benefit is the fact that Google rewards websites that have a high visitor retention rate and since people are spending more time on the website, your website will likely be ranked higher.
Hence, videos not only help you in driving sales and leads to your business, but are an essential component of your digital presence.
They enormously benefit your SEO and can be pivotal in ensuring the online visibility for your business.
Videos are highly effective in generating leads for your business and enhancing your digital presence.
They are perhaps one of the best mediums to connect with your audience and can do wonders for your brand.
If you want to develop meaningful relationships with your audience and increase the audience engagement, it’s highly suggested that you develop an apt video marketing strategy and put it into action.