Having a strong presence on social media is the most effective way for any small business to reach new customers and achieve success. By growing an audience on various social media platforms such as Twitter, Instagram, Facebook, and TikTok, any business can go from a small company to a major corporation like Access Jet Group in no time. While growing your business’s social media presence can seem like a daunting task if you are not previously experienced in digital marketing, it is one of the most advantageous moves you can make for your company. Here are a few simple yet highly effective tips for improving your small business’s social media presence.
1. Know Your Audience
In order to succeed on social media (and as a company), it is important to identify your target audience. What is the primary demographic of individuals who consume your products or utilize your services? Once you have identified a target audience, you can identify which social media platforms will be most effective for you to market your business. For example, younger social media users tend to prioritize and get information about brands from Instagram, while older internet users tend to stay tuned into Facebook. It is important to grow your presence across as many platforms as possible, but knowing the audience you are trying to reach can help you understand which sites you should give the most attention to.
2. Set a Tangible Goal
It can be difficult to manage the success of your company’s social media without a numerical or otherwise tangible goal in place. Whether you are setting a goal for the number of followers on a particular platform or the number of total engagements across posts from all platforms combined, it is important to come up with a traceable goal to help measure your progress and level of success when it comes to social media marketing.
3. Hire a Professional
Social media management can be difficult, especially when you and/or your company is not experienced in growing a brand online. Hiring a social media manager whose sole job is to curate and post content, manage online accounts, and track metrics can ensure that your brand has a strong presence online, while taking that responsibility off of your team. Working alongside a social media manager can help take your business’s social media game to the next level.