Signage is often viewed as an outdated form of marketing in today’s digital world. Many businesses focus on modern marketing trends, like social media marketing. However, this leads to businesses missing out on key advantages that signs provide. For example, signage offers a high customer acquisition rate without spending much money. This blog will tell why you shouldn’t underestimate the power of business signage.
Signage is a wonderful way to communicate with customers walking or driving past a business. Businesses can use signs to tell customers about sales, low prices, or promotions, such as giving free samples. Once customers read the sign, they’re more likely to come into the business. Almost half of the customers that enter a business they are walking past do that because they see a sign.
Create a Great First Impression
The first thing that many customers will see is the sign outside of your business, giving you a critical opportunity to make a wonderful first impression. Businesses with a modern sign let customers know they have a modern, hip establishment. Cozy coffee shops with chalkboard signs tell customers that it’s a great place to go for a relaxing environment. When you have a high-quality sign in front of your business, it tells customers that you offer high-quality products. 70% of consumers claim that a sign’s quality reflects the business’s quality.
Save Money on Advertising
Businesses always seek to cut costs to increase their profit margin. One way that businesses do this is by working with a managed print service, which can save up to 30% on printing costs. Another cost-effective advertising idea is signage. Businesses have to pay the initial cost of the sign, and that’s about it. After that, changing the sign requires a few minutes. Digital signs won’t make the electricity bill astronomically high, either.
Create a Positive Customer Experience
Signage is often used to increase customer acquisition because it’s a great way to save money on advertising. However, that’s far from the only thing signage can be used for! Signs in businesses help customers locate specific areas in a business or find restrooms. They communicate sales and tell customers which items are on sale. This helps customers have a more positive experience in the business, making them more likely to return.
Reach the Audience
Many forms of advertising are too pushy or ineffective. For example, ads on television shows or streaming services are shoved into the customer’s face. When businesses pay to run ads online, they aren’t always effective because internet users have become numb to ads. They’re so used to them that they sometimes don’t even stop to read them. A sign, however, hits the sweet spot. It tells customers several things about your business, communicates effectively, and it isn’t pushy. If a customer wants to stop and read the sign, they can. However, no one is trying to make them. That’s another reason why signage is so effective.
Signage is a great way to drastically increase brand awareness without spending much money. Think about what your brand represents. Is it fun and happy? Are you a technology company that is modern and innovative? Using the right font and language on your sign instantly tells potential customers what they need to know about your brand. Then, as they see your logo on signs throughout the store, they’ll remember it in the future.
Signage isn’t an outdated form of market. It still holds a key place in today’s digital world. Consumers are bombarded with flashing banner ads or pushy commercials daily, making it more difficult to see high customer acquisition. Signage provides the perfect balance. It lets businesses reach out to customers politely and requires less money. Then it communicates need-to-know information to customers. Browse the rest of the website for more tips and tricks, including how to save money!