Are you putting all your marketing eggs into one basket? If you want to get the most bang for your money, then you should have a marketing strategy that divests your marketing money into different marketing methods. Here are some marketing methods that you should be putting some money into.
SEO, SMM, and Content Marketing
Regarding digital advertising, search engine optimization, social media marketing, and content marketing is the trifecta. According to User Guiding, a user will adopt an impression of your business via your website in about 3 seconds, which begs the question, how’s your website? Don’t get so caught up in the digital trifecta that you ignore your website.
Money earmarked for web upgrades is money well spent. Keep up on your website function and style to ensure that all the hard work you are doing marketing your business is not for nothing.
Paid Online Advertising
You likely have heard a lot about organic traffic and how it’s preferential. While organic traffic is great, putting money into paid online advertising is okay. Pay Per Click (PPC) is a great way to reach a wider audience online and drive traffic to your website, where consumers can learn more about your business. Don’t shy away from spending money on online advertising. Affiliate PPC programs can be an excellent way to build an audience.
What Are You Doing Offline?
Online digital marketing can’t be disputed as an effective marketing means, but it’s not the only marketing technique you should consider. For example, vehicle graphics are a very effective real-time marketing technique. According to Sieves Creative, your vehicle will make about 600 impressions for every mile traveled when outfitted with advertising graphics.
Don’t limit access to your audience by focusing only on digital advertising. Consider adding some strategies for real-world advertising. It can pay off nicely. Spending money to reach potential clients or customers offline can add a new dimension to your business’s target audience.
Adding New Channels
Social media channels are numerous. Are you tapping into all the channels you can? Expanding your marketing into other channels where you may find your target audience is something you should consider. Trends change. What was popular last year concerning social media may not be popular this year.
Shifting with the changes is essential to the success of your marketing strategy. You may miss out on real opportunities if you have not invested money into different channels. Divest some of your money from putting all your efforts into one or two social media channels and try some new channels.
Study after study has confirmed that consumers enjoy videos online. The most popular online videos tell people about your business, offer advice, and provide how-tos. Here is the catch, no one seems to enjoy a business video that’s not professionally produced. Invest money in getting a professional team behind your business to produce the videos that your business posts.
Professional video production delivers a polished look to your videos, which makes the right impression about your business. Consumers are more apt to sit through a short video if the video is done well. Investing in professional video compilation and editing is a good place to spend some of your marketing money.
According to the Bureau of Labor Statistics, about 25% of businesses will make it past 15 years. One of the key ways these successful businesses can stand the test of time is by having a diverse marketing strategy. It’s time to make changes if you have been putting all your marketing money into a single strategy. Get the support you need to make more of your marketing money. Call today to get started.