Distributing NFTs Through Different Channels

NFTs are controversial, exciting, promising, a breakthrough in technology, and a lot more. No matter what your opinions of NFTs are, there is no doubt about the fact that it is one of the most effective marketing tools in the modern world.

But why are NFTs so popular as a marketing tool? Here are a few reasons:

  • The scarcity of NFTs gives them a unique value
  • Complete ownership of NFTs makes them different from any other merchandise or gifts
  • It is easy to trade and make money off NFTs, which makes it lucrative for both creators and owners
  • They help build customer loyalty in many cases

While NFTs are undoubtedly popular, not everyone can market or sell an NFT collection. The first barrier comes in the form of distribution channels. How do you make sure that people can reach and buy your NFTs? That’s what we will answer here today.

Know your target audience

If you have decided to drop your NFT collection, you must first know who would want to buy it. For example, soccer clubs do not promote their NFTs to basketball fans and vice versa. If you are a die-hard soccer fan, you would be ready to buy a historic soccer moment captured in an NFT.

The first thing you need to do is identify your target audience. You can market to your target audience only when you know who would be willing to buy your NFTs. Without knowing that, you cannot move on to the next steps. Knowing your target audience is the first step to building customer loyalty.

Knowing your target audience is not very difficult in the age of social media. That brings us to our next point.

Establish a social media presence

Social media is by far the most popular channel for NFT promotion and distribution. If you are a creator, we can assume that you already have a sizable following on at least one social media platform. If you do not, work on that before dropping your NFT collection.

It is very important to understand the nature of different social media platforms before you aggressively market yourself on them. Tiktok, for example, has a different user base when compared to Twitter. However, that does not mean that one is less efficient than the other. Ideally, you should have a presence on multiple social media platforms. Having that will make your NFT promotion and distribution much easier.

Listing your NFT on the right marketplace

While all NFTs on the ERC-721 or ERC-1155 protocols are found in OpenSea, listing them in any random marketplace is not the best idea. Depending on your niche, you would have specific listing platforms to hose your NFTs. For example, digital creators are much more familiar with SuperRare, Foundation, Rarible, etc.

You should list your NFTs on multiple marketplaces and have an authentic storefront in each. While it does take more work and time, the rewards and chances of success are much better.

Talk about your NFTs in your own platform

Be it a YouTube channel or a Medium blog, you should always have a space where you talk about your NFTs in detail. If someone is intrigued by the idea of your collection, they would not simply buy it without any research. Unfortunately, mainstream media will not and cannot cover NFT drops, especially when the volume is so high. The solution is to talk about your NFTs on your own platform. Be it microblogging on Twitter, blogging on Medium, or creating videos on YouTube, there must be at least one repository of information about the collection from a fan perspective. Not only will it draw people, but also help with building customer loyalty.

If you follow these simple steps, distributing NFTs through different channels will no longer be challenging.


The Rise Of Gold-Backed Stablecoins In A Post-Pandemic World

COVID-19 wreaked havoc on the global world of finance. Markets suffered as economies shut down and dealt with the fallout of high unemployment. Many nations pursued stimulus packages and other economic measures that further decreased confidence in the long-term viability and sustainability of fiat currencies.

In times of trouble, investors often run towards stable and well-known assets, like gold. Physical gold bullion sales, and interest in gold-backed cryptocurrencies bought on platforms like Gold Exchange, jumped during the first half of 2020 as investors looked towards alternative assets.

By August 2020, the U.S. Mint had sold four times as many ounces of American Eagle gold coins than in all of 2019. The World Gold Council said by July, gold-tracking ETFs had already pulled in a record-breaking $50 billion.

Later in the fall, analysts from Bank of American and VTBCapital speculated the spot price of gold bullion would hit $3,000 per ounce in 2020. They cited continued negative interest rates as a response to COVID, inflationary pressure, and the weakness of the U.S. dollar amid the pandemic.

Gold prices started to slip once news about COVID vaccines hit the headlines. Speculation is optimism about the medicine pushed interest towards pharmaceutical and medical stocks.

However, others argue that vaccinations take time, and infection rates, and a state of fear about the virus could remain constant in 2021 and even into 2022 if there is significant pushback about receiving a vaccine.

Despite the continued uncertainty, cryptocurrencies backed by gold have become a big winner amid COVID, and as the world begins to slowly adjust and see new realities while looking forward to the end of the acute phases of the pandemic.

The Allure And Popularity Of Cryptocurrencies Backed By Gold

Digital coins backed by gold only look set to rise in popularity in notoriety, especially in a post-pandemic world.

Cryptocurrencies underpinned by gold have the unique advantage of giving investors a chance to buy digital assets and invest in physical bullion which they can receive after redemption. This unique attribute makes digital coins backed by gold a versatile investment that will have intrinsic value, no matter the current state of the precious metal and cryptocurrency markets.

Many speculate if the coronavirus and other variants are contained, then investors will opt for riskier assets to make more money and recoup losses. Cryptocurrency looks set to remain one of the most alluring opportunities for people eager to make money.

On the other hand, traders will turn towards precious metals like gold if a post-pandemic world is rockier than expected. Cryptocurrencies backed by gold stand to benefit from both options, positioning the asset class well for any sort of post-pandemic future.

The decision-making process by the Federal Reserve in how to handle COVID, and a world beyond the pandemic, also bodes well for gold-backed cryptocurrencies.

If the Federal Reserve takes a more hawkish stance with their monetary policy, gold prices could dip if dollar index trends start looking up. The opposite effect could occur if the financial authorities make decisions that lead to a decline in the dollar index, driving the values of precious metals like gold up as investors strive to compensate for a turbulent market.

Since cryptocurrencies and bullion are independent of central authorities like the Federal Reserve, their markets could rapidly move and change in response to decisions, presenting opportunities for investors to quickly trade and make profits with cryptocurrencies backed by gold.

These digital coins can be bought, sold, and traded in seconds with low transaction fees and high liquidity, making the asset a strong choice for various investors who are interested in portfolio diversity.

The Future Of Economics In A Post-Pandemic World

Uncertainty remains high as the coronavirus continues to take a toll on global governments and central banks across the world.

Cryptocurrencies backed by gold only increase in popularity as investors search for assets with strong growth potential, coupled with built-in price floors to prevent massive price swings of losses. Gold-backed coins only look to become a stronger investment opportunity as more exchanges and coins foster the buying, trading, and selling of stablecoins backed by precious metals.

Photo credit, Michael Mandiberg, via Flickr.

Are There Any Cryptocurrencies You Can Exchange for Physical Gold?

People have historically viewed gold as a stable investment, but owning it poses its own host of challenges. You must find a way to securely store it, and there are frequently strict paperwork requirements to buy or sell it. Many cryptocurrencies aim to overcome these challenges while benefiting from the stability of gold. Of those gold-backed cryptos, do any let you exchange your crypto for physical gold? The short answer is yes. Let’s take a look.  Continue reading

The Basics of Trading Cryptocurrency

Cryptocurrency is a new type of asset that has been drawing the attention of traders all over the world. Because cryptos represent virtual assets, a cyber-based form of currency, the rules and guidelines for making a profit in the marketplace of cryptocurrency are quite different from those that govern traditional stock and bond trading.

The first thing for beginners to do is figure out which of the dozens of major cryptocurrencies to trade. After that, you’ll want to master the basic “mechanics” of trading cryptos. Finally, for those who want to maximize their profits without putting a huge amount of capital at stake, there’s the option to trade Contracts for Difference on cryptocurrencies. Here’s how it works.

The Main Currencies for Trading

One thing investors should do first is choose the cryptocurrencies that suit their own trading personality. There are hundreds of cryptos out there, but only a few that are considered major players. Plus, new ones are cropping up all the time so it’s usually a wise move to choose a few that have been around a while and built up very large followings. As is the case with stocks and bonds, the more actively-traded the asset, the easier it is to sell or buy at any given time. More buyers and sellers make for an active marketplace. Right now, the most actively-traded cryptocurrencies include Bitcoin, Ethereum, Zcash, Litecoin, Monero, Ripple, Dash, Cardano, NEO, Bitcoin Cash, and EOS. There are hundreds more, but these are the ones that see 90 percent of the daily trading action.

How to Trade

The first two items that any crypto trader needs are an exchange, and a virtual wallet to safely store the keys to their currency. As typical crypto exchanges are largely unregulated, you will want to ensure you are using a reliable and security focused service. Forex brokers are quickly getting into the mix of cryptocurrency trading. They are often regulated by the geographical jurisdiction in which they reside. It’s no wonder they are booming in popularity, as they solve the problem of “peace of mind” for traders that are leery about putting too much of their money into an unregulated account. You simply need to select an exchange where you can execute trades. Many beginners use exchanges like easyMarkets for trading Contracts for Difference on cryptocurrency.

Trading Crypto with CFDs

People new to trading cryptocurrency usually want to test the waters with small amounts of capital before committing to larger trades. One of the ideal ways to begin is with Contracts for Difference. These unique financial instruments allow you to get into cryptos without owning the underlying asset.

You’re simply purchasing a “contract” the predicts whether the price of that particular cryptocurrency will go up or down. If you expect Litecoin, for example, to rise in value then you would purchase a CFD to buy at the current price. If the Litecoin market price goes up, then you have earned a profit that consists of the “difference” between your contracted buy price and the new, higher price. CFD trading also gives you the advantage of using leverage by trading on margin. The CFD exchanges, in addition, are much more secure from hacking incidents than the cryptocurrency exchanges are.

Bitcoin Storage: How the Winklevoss Twins and the Rich Store their Cryptocurrency


Private bodyguards, secret vaults, and extra layers of cryptography. The world of crypto brings with it a lot of unexpected drama and much needed security measures to protect digital assets against consequent risks.

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Investments in Blockchain Farming and Agriculture

blockchain farming

Hype surrounds cryptocurrencies and their potential to liberate the unbanked and create a new model of finance for the world. Yet, the potential for the underlying blockchain technology to revolutionize farming does not seem to find its way to the news rounds. The agricultural sector benefits from blockchain technology with the help of names like IBM.

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