NFTs are controversial, exciting, promising, a breakthrough in technology, and a lot more. No matter what your opinions of NFTs are, there is no doubt about the fact that it is one of the most effective marketing tools in the modern world.
But why are NFTs so popular as a marketing tool? Here are a few reasons:
- The scarcity of NFTs gives them a unique value
- Complete ownership of NFTs makes them different from any other merchandise or gifts
- It is easy to trade and make money off NFTs, which makes it lucrative for both creators and owners
- They help build customer loyalty in many cases
While NFTs are undoubtedly popular, not everyone can market or sell an NFT collection. The first barrier comes in the form of distribution channels. How do you make sure that people can reach and buy your NFTs? That’s what we will answer here today.
Know your target audience
If you have decided to drop your NFT collection, you must first know who would want to buy it. For example, soccer clubs do not promote their NFTs to basketball fans and vice versa. If you are a die-hard soccer fan, you would be ready to buy a historic soccer moment captured in an NFT.
The first thing you need to do is identify your target audience. You can market to your target audience only when you know who would be willing to buy your NFTs. Without knowing that, you cannot move on to the next steps. Knowing your target audience is the first step to building customer loyalty.
Knowing your target audience is not very difficult in the age of social media. That brings us to our next point.
Establish a social media presence
Social media is by far the most popular channel for NFT promotion and distribution. If you are a creator, we can assume that you already have a sizable following on at least one social media platform. If you do not, work on that before dropping your NFT collection.
It is very important to understand the nature of different social media platforms before you aggressively market yourself on them. Tiktok, for example, has a different user base when compared to Twitter. However, that does not mean that one is less efficient than the other. Ideally, you should have a presence on multiple social media platforms. Having that will make your NFT promotion and distribution much easier.
Listing your NFT on the right marketplace
While all NFTs on the ERC-721 or ERC-1155 protocols are found in OpenSea, listing them in any random marketplace is not the best idea. Depending on your niche, you would have specific listing platforms to hose your NFTs. For example, digital creators are much more familiar with SuperRare, Foundation, Rarible, etc.
You should list your NFTs on multiple marketplaces and have an authentic storefront in each. While it does take more work and time, the rewards and chances of success are much better.
Talk about your NFTs in your own platform
Be it a YouTube channel or a Medium blog, you should always have a space where you talk about your NFTs in detail. If someone is intrigued by the idea of your collection, they would not simply buy it without any research. Unfortunately, mainstream media will not and cannot cover NFT drops, especially when the volume is so high. The solution is to talk about your NFTs on your own platform. Be it microblogging on Twitter, blogging on Medium, or creating videos on YouTube, there must be at least one repository of information about the collection from a fan perspective. Not only will it draw people, but also help with building customer loyalty.
If you follow these simple steps, distributing NFTs through different channels will no longer be challenging.