Distributing NFTs Through Different Channels

NFTs are controversial, exciting, promising, a breakthrough in technology, and a lot more. No matter what your opinions of NFTs are, there is no doubt about the fact that it is one of the most effective marketing tools in the modern world.

But why are NFTs so popular as a marketing tool? Here are a few reasons:

  • The scarcity of NFTs gives them a unique value
  • Complete ownership of NFTs makes them different from any other merchandise or gifts
  • It is easy to trade and make money off NFTs, which makes it lucrative for both creators and owners
  • They help build customer loyalty in many cases

While NFTs are undoubtedly popular, not everyone can market or sell an NFT collection. The first barrier comes in the form of distribution channels. How do you make sure that people can reach and buy your NFTs? That’s what we will answer here today.

Know your target audience

If you have decided to drop your NFT collection, you must first know who would want to buy it. For example, soccer clubs do not promote their NFTs to basketball fans and vice versa. If you are a die-hard soccer fan, you would be ready to buy a historic soccer moment captured in an NFT.

The first thing you need to do is identify your target audience. You can market to your target audience only when you know who would be willing to buy your NFTs. Without knowing that, you cannot move on to the next steps. Knowing your target audience is the first step to building customer loyalty.

Knowing your target audience is not very difficult in the age of social media. That brings us to our next point.

Establish a social media presence

Social media is by far the most popular channel for NFT promotion and distribution. If you are a creator, we can assume that you already have a sizable following on at least one social media platform. If you do not, work on that before dropping your NFT collection.

It is very important to understand the nature of different social media platforms before you aggressively market yourself on them. Tiktok, for example, has a different user base when compared to Twitter. However, that does not mean that one is less efficient than the other. Ideally, you should have a presence on multiple social media platforms. Having that will make your NFT promotion and distribution much easier.

Listing your NFT on the right marketplace

While all NFTs on the ERC-721 or ERC-1155 protocols are found in OpenSea, listing them in any random marketplace is not the best idea. Depending on your niche, you would have specific listing platforms to hose your NFTs. For example, digital creators are much more familiar with SuperRare, Foundation, Rarible, etc.

You should list your NFTs on multiple marketplaces and have an authentic storefront in each. While it does take more work and time, the rewards and chances of success are much better.

Talk about your NFTs in your own platform

Be it a YouTube channel or a Medium blog, you should always have a space where you talk about your NFTs in detail. If someone is intrigued by the idea of your collection, they would not simply buy it without any research. Unfortunately, mainstream media will not and cannot cover NFT drops, especially when the volume is so high. The solution is to talk about your NFTs on your own platform. Be it microblogging on Twitter, blogging on Medium, or creating videos on YouTube, there must be at least one repository of information about the collection from a fan perspective. Not only will it draw people, but also help with building customer loyalty.

If you follow these simple steps, distributing NFTs through different channels will no longer be challenging.


10 Industries Which Could Do Well from the Coronavirus

coronvirus investing

Having killed more than 100,000 people already, the Novel Coronavirus, Covid-19, is wreaking havoc. To date, more than 1.7 million people in at least 210 countries and territories worldwide have been affected, with the number rising by several thousand each day. Without exaggerating, it’s been one of the worst epidemics in the last 100 years.

Unsurprisingly, Not Everyone Is Feeling the Blues

While some stare at months or potentially years of turmoil, a few industries are reaping big from the impacts of the Covid-19. Here are just a few examples of industries that seem to be thriving amidst the chaos.

Health and Wellness 

Businesses that prescribe or sell home fitness programs and exercise equipment, also known as Lifestyle of Health and Sustainability (LOHAS) providers, are swimming in money this Covid-19 season.

From fitness apps that offer workout programs such as yoga and cycling to live broadcast fitness classes, sales have surged exponentially. Sales of skipping ropes (56%), dumbbells (60%), and yoga mats (150%), for instance, have increased.

Grocery delivery 

Now that people can’t go out freely, they can’t do their own shopping. But, they still need to eat. So, what do they do? Find someone else to do their grocery shopping! That’s where delivery companies come in.

Alibaba’s grocery delivery app, Fresh Hema, for instance, witnessed 100,000 new downloads in a single day during the February lockdown in China.

Ecommerce and e-marketplaces 

Similar to grocery delivery, although people have been asked to stay indoors, that doesn’t mean they can’t buy the items they need. It just means that they can’t do it while outside their homes. A quick solution? Order whatever you need online!

The result has been a sharp spike in online shopping. Amazon, for instance, is adding 100,000 new jobs to manage the extra demand.

Online education and remote learning 

Although education programs in many countries are suspended, learning hasn’t stopped entirely. Instead, many people are turning to online platforms, and EdTech companies are taking full advantage.

In China, TAL Education owner Zhang Bangxin saw his wealth rise by over $1.7 billion within just three months after partnering with 300 schools in the country to offer courses online.


First off, in nearly all nations, pharmacies have been classified as “essential” and thus left open despite strict restrictions on movement. Those who need medicines will quickly get permission from the authorities to visit the nearest pharmacy.

Additionally, the pharmaceutical companies that eventually develop a vaccine for the coronavirus are guaranteed billions in profits.


Since everyone else is indoors, logistics companies are needed now more than ever to plan and execute the delivery of essential goods such as oil, medical equipment, and food. And, they’re making a killing off the current strains.

Alibaba’s Green Channel Initiative, which delivers PPEs, masks, and other medical equipment, for instance, has shipped over 5 million medical equipment in China alone.

Video Conferencing 

If people can’t go to the office to work, how do they attend to clients? Easy – find a reliable video conferencing app and discuss new deals or the progress of old contracts from the comfort of your homes!

Video conferencing apps are significantly benefiting from this new trend. Zoom, a US-based videoconferencing start-up, for example, has witnessed a 50% jump in sales over the Covid-19 period.

Online gambling 

A joint study by analytics firm AlphaBeta and the Australian credit bureau illion shows a 67% increase in online gambling in the week ending Thursday 9, April. And, in the US, Global Poker recently revealed a 43% increase in the use of online poker sites in the country.

It makes sense considering that people are stuck at home. Bored and without any other viable alternatives, even lottery players will be looking to buy tickets online. It’s an excellent distraction from the prevailing confusion.

Entertainment streaming 

Forbes indicates that Covid-19 has pushed up streaming by more than 12%. Although the shock of the lockdowns and curfews initially led to a drop in streaming, there’s been a swift uptick in both new subscriptions and total streaming time.

In Italy, for example, streaming is up 90%, with one streaming site, MainStreaming, reporting a 300% rise in streaming traffic.

Online gaming 

Finally, more people are also playing video games as they stay at home this coronavirus season. Data from US telecommunications giant Verizon shows that video gaming has increased 75% during peak hours in North America.

Doug Creutz, an analyst for investment bank Cowen, predicts that the industry will “fare far better than the market average” during the pandemic.


Although it’s been doom and gloom for the past few months, covid-19 has had a positive impact on select industries. Hopefully, the gains made during this period will give these industries a firm footing and spur their growth even after the virus is long gone.

For more great articles, read these:

Your Monthly Budget

Simple Wealth, Inevitable Wealth

Five Keys For a $100 A Month Grocery Bill

Image source, Yuri Samoilov, via Flickr.

America’s Wealthiest Families

america's wealthiest families

Millionaires and billionaires have a solid grip on the world’s share of wealth. A report by Credit Suisse shows that the total amount of global wealth grew to $360 trillion in 2019. Almost half of the wealth is controlled by millionaires. What is perhaps more jaw dropping is that half of the world’s net wealth belongs to the top 1%.  Continue reading

Warren Buffet’s top Tips for Investing

Warren Buffet has had a great run in the financial realms, amassing a net worth of over $85 billion. Reports reveal that he has $128 billion in cash to burn as Berkshire Hathaway’s cash balance grew to record highs. Even one investment tip from Mr. Buffet could make all the difference in one’s portfolio. Continue reading

Investing in Crowdfunded Real Estate

Real estate investments are a dream come true for the average investor. Crowdfunded real estate is provide larger pools of investment from different sources in different countries. This method provides several advantages over traditional methods of investing in real estate. Continue reading

Investing in Stocks Abroad

Diversifying Portfolios With Foreign Stocks

When it comes to investing, the more options one has, the better. International markets open up new opportunities for investors with different risk appetites. Foreign stocks provide new ways to diversify portfolios and benefit from the economic growth of other geographic regions. It is often advised to ensure that 5% to 10% of a portfolio is constituted of foreign stocks. More aggressive investors may be increase their allocation to 25% which is considered as acceptable. Continue reading

Investing in Real Estate Abroad

Investing in real estate is a great way to diversify income streams. There are many property markets which provide great return on value for those who are willing to dig deep to uncover the ins and outs of real estate in regions outside of their home nation. Continue reading

Should You Invest in Ethereum (ETH) Cryptocurrency?

invest in ethereum

With thousands of cryptocurrencies in the markets, it’s easy to lose sight of which to invest in. Ethereum, released in 2015, has exhibited positive growth for the most part with a few blips along the way. But should you invest in it? Here’s what you need to know.

Continue reading

Buffett’s 7 Investment Tips


investment tips

Most of us are familiar with famed investor Warren Buffett.  He has amassed a fortune of over $60 billion in his lifetime.  He is known for picking great investments and sticking with them for the long run.  In a world where it is easier than ever to buy and sell stocks in the blink of an eye, day-trading has become more and more popular.  However, Buffett has always been outspoken about the negative effects of buying and selling equities over the short period.

So what does Warren think people should do to create wealth for themselves?  The link below tells you just that.  While creating a net worth equal to that of Buffett’s is highly unlikely, it is very easy to take just a few steps in the right direction to follow Buffett’s advice.


Should I Save or Invest?

save or invest

Why not do both?

Whether you save or invest your money really depends on the financial objectives you are trying to accomplish.  Saving usually refers to putting money away from where it can be accessed quickly and easily for an impending purchase.  On the other hand, investing should tie up your money for a length of time, but it will also produce better returns.

TIAA-CREF’s video below breaks down the difference between the two.  After watching, decide what financial goals you are trying to achieve in both the short term and long term.



Budget Smart, Invest Wise