There’s no speculation on how 2023 was a weird year for many car dealerships worldwide. After several challenges came to light because of the pandemic, car industry trends are shifting by the minute.
At the same time, affordability remains a challenge, though new car sales are expected to continue to improve throughout 2024. Below, we’ve compiled a list of 15 slow-selling new cars to provide a closer look at the issue.
1. Nissan Murano
Despite being handsome, comfortable, and well-equipped, the Murano’s age is evident in its droning engine and limited cargo space. On average, the Murano spends around 88.7 days on the market, indicating that it might not be the most popular choice among car buyers. Despite these shortcomings, the Murano still has plenty of redeeming features that make it a viable option for those wanting a stylish and reliable car.
2. Alfa Romeo Giulia
While the Alfa Romeo Guilia remains a dream car for many enthusiasts, it appears the average consumer does not share the same interest in this luxury sedan as others might. The upside is that Alfa dealers may be looking to clear out their inventory of Giulias, allowing consumers who value an engaging driving experience to potentially snag a good deal on this Italian four-door.
3. GMC Terrain
Compact SUVs have been experiencing the best sales in the United States. According to reports by Car and Driver, options like the Honda CR-V and Mazda CX-5 are currently standing out. While the GMC Terrain provides a spacious interior, modern design, and satisfactory standard technology, its average construction quality and below-average materials prevent it from being competitive.
4. BMW X2
This particular BMW series has gained popularity across several states in recent years. The BMW X2 boasts a stylish exterior design and is quite enjoyable to drive for a subcompact luxury SUV. However, according to Car and Driver, there are a couple of drawbacks that may have prevented the X2 from being sold, including a harsh, bumpy ride and a surprisingly loud cabin on rough roads.
5. Mini Countryman
The Mini Countryman is the largest car in its series, but it’s still smaller than its competitors in the same class. With a fun design and interior, the Countryman also comes with great warranty plans. The 2025 model year has had a full redesign, and its price starts at $39,895—the base model comes with a turbocharged three-cylinder engine that has 134 horsepower.
However, this may not be enough power to get the Mini Countryman moving quickly. The car has been selling slowly, so you might be able to get a discount.
6. Jaguar F-Type
Many sports cars today have switched to smaller turbocharged engines, but Jaguar has gone in the opposite direction with the F-Type, which only comes with a traditional supercharged 5.0-liter V-8 engine.
The starting price for the F-Type is $79,175, and while it has a stunning design, the cabin can feel cramped. Since its debut, the F-Type has faced increased competition from rival sports car models such as the Chevrolet Corvette and the Porsche 718.
7. Lincoln Aviator
The Lincoln Aviator is powered by a robust engine that delivers exceptional performance, making it a joy to drive on any terrain. It has a compliant suspension system that provides a smooth ride, even on bumpy roads. The Lincoln Aviator spends an average of 105.1 days on the market. The vehicle’s average price is approximately $69,283, which is reflective of its premium features and high-end design.
8. Mazda MX-5 Miata
The Mazda MX-5 is a cool sports car known for its iconic open-top body and being a blast to drive. It is considered one of the most fun cars to drive, thanks to its lightweight, responsive handling and quick acceleration.
However, the cabin may feel snug for taller passengers, and it is not the most practical choice for a daily driver due to limited storage space and a lack of amenities. On average, the Mazda MX-5 spends about 107.3 days on the market before being sold, with an average price of $34,543.
9. BMW X7
The BMW X7 has several advantages, including a serene, stylish, and comfortable cabin, surprisingly agile handling, and a choice between three powerful and refined engines. All features are made with high-quality materials, but many impressive tech options require multiple steps to operate. However, the vehicle comes with a hefty price tag—it may be possible to get a better price for it at your local dealership because it tends to sell slowly.
10. Audi A4
The Audi A4 is still one of the best compact sedans available on the market, with a starting price of $42,995. The A4 stands out with its responsive powertrains, standard all-wheel drive, and nicely balanced chassis.
Despite its impressive features, it struggles to attract buyers as consumers nowadays don’t seem to have the same level of interest in Audi’s four-door vehicles. Furthermore, there’s no manual transmission option available for this model.
11. Buick Encore Gx
The Buick Encore GX starts at $26,895 and boasts an interior ideal for carrying cargo. It’s designed to attract younger buyers to the brand, but its appearance and feel—both of which are premium but just short of luxurious—may not be as appealing when compared to Audis, BMWs, and Volvos.
Although it is less expensive than the SUVs from those brands, it’s not as alluring. The Encore’s cabin lacks ambiance, and its three-cylinder engines are laggy, making it fall behind the pack.
12. GMC Yukon
It may come as a surprise to many that the GMC Yukon takes an average of 127 days to sell. Per a report by Car and Driver, the GMC Yukon is just a slightly more upscale version of the Chevrolet Tahoe. That said, it’s costlier than the Chevy despite being very similar to it.
Even with its most efficient powertrain, the GMC Yukon consumes a lot of fuel. Additionally, its large size makes it challenging to maneuver in tight spaces.
13. BMW IX
There are many customers who are looking to purchase a high-quality battery-electric SUV, and the BMW iX is a great option. This SUV offers a luxurious ride, an impressive driving range, and a chic cabin design.
However, some customers might be discouraged by its starting price of $88,095, especially when compared to the Tesla Model X Long Range, which starts at $81K. It bears mentioning that the Model X Long Range has the highest MPGe ratings from the EPA among other similarly sized electric SUVs, further hurting the chances that consumers will pick a BMW over it.
14. Chrysler 300
The starting price of the 2023 Chrysler 300 is $37,740 and can go up to $56,595, depending on the trim and packages selected. The 300S model has a firm suspension and 20-inch wheels that can make the ride feel rough, which doesn’t fit well with the 300’s goal of providing a near-luxury experience.
15. Ram 2500
The 2021 Ram 2500 TRX is a robust pickup truck with a 6.2-liter supercharged Hemi V8 engine, which delivers an impressive 702 horsepower and 650 lb-ft of torque. However, with a base price of $46,050, the vehicle has encountered sales difficulties, experiencing a significant drop of 15.78% in 2023.